Six star operator Body Action Gym planning seven new locations across South Africa
By Frances Marcellin    03 Nov 2022

System Motion Gym’s 5,000sq m club, Bedfordview, opened in July 2021 / Human body Motion Health and fitness center

Antonio Iozzo, CEO of Entire body Motion Fitness center in Johannesburg, has declared plans to build a community of clubs across seven areas in South Africa

The 1st 5,000sq m club released in Bedfordview in July 2021

The 2nd will start in Sandton, giving a 6,000sq m fitness center and 2,500sq m wellness place, such as spa swimming pools, saunas, waterbeds, remedies and sizzling tubs

Amenities at to start with club Bedfordview contain a health and fitness center area, with top quality Technogym devices, kids’ education centre, 50m observe, boxing ring, basketball court docket and exercise session studios

Antonio Iozzo, founder and CEO of Human body Motion Gym in Johannesburg, South Africa, has introduced designs to open his upscale golf equipment in 7 spots throughout the region, both inland and together the Atlantic coast.

The very first club – a 5,000sq m space in Bedfordview, Johannesburg – released in July 2021 pursuing a R150m (£7.7m, US$8.3m) healthy-out. The next will be in Sandton, Johannesburg, a 6,000sq m of health and fitness center room with a 2,500sq m wellness location, comprising indoor spa swimming pools, saunas, waterbeds, treatment plans and hot tubs. This web site is envisioned to open in about three-and-a-50 % years’ time. The 3rd gymnasium will be in Cape City, the fourth in Pretoria and the fifth in Umhlanga. Options for the remaining golf equipment will be drawn up as the other sites establish.

Iozzo’s small business product for Sandton was born by way of his working experience as an entrepreneur operating insurance policy and design firms, preferring to possess the structures, as opposed to leasing them, and developing the spaces out himself.

“We’ll keep ownership of the fitness center and wellness spot, but we’ll establish and provide 15 flooring of large-finish apartments above it,” he defined in an exclusive job interview with HCM. “The proprietors of individuals residences will have life span access to equally fitness center and wellness – individual coaching will cost excess – and then the club will also be open up to the public.”

Iozzo describes his very first “baby”, the Bedfordview club, as a “six star” working experience for all people today of all ages, but it was not generally this way. The club started out as a 600sq m area, in a distinctive location, as a private health club for his companies’ workforce only.

Immediately after opening its doorways to the general public and signing up 800 customers, he realised there was current market need for this sort of upscale fitness center providing. He determined to capitalise on this discovery when moving premises, upping the dimension and offering to contend with the likes of Virgin Lively and World Exercise, the two primary chains in the South African fitness market.

“The health and fitness center ground is kitted out with quality Technogym cardio and resistance gear, although our absolutely free weights segment is divided into upper and decreased overall body exercises,” he discussed. “We have a boxing academy with a whole-sizing boxing ring – boxing courses are genuinely well-liked in South Africa – and a variety of studios: aerobics, indoor biking, reformer pilates and HIIT – which is most likely our busiest studio.”

The club also offers the comprehensive assortment of Les Mills lessons, a 50m sprint monitor, an synthetic turf sled monitor and useful schooling room, an outdoor Crossfit-style rig for X-Match lessons, a basketball court and a extend area, which is divided into 4sq m sections so just about every participant has a focused place.

Customised kids’ physical exercise programmes are also incorporated, along with a kids’ centre, play place and basketball courtroom. In addition, a retail shop sells branded Live In good shape kit and you can find a health and fitness-targeted café.

Iozzo’s consideration to detail offers the brand its luxurious edge. “The changing rooms offer you sauna, steam and entire overall body dryers, which dry you off by blowing warm air from a few sides – they’ve been the most important strike,” reported Iozzo. “We also infuse the air with scent: in the men’s changing room it is Jean Paul Gaultier for Gentlemen in the ladies’, Jean Paul Gaultier for Gals. In the principal gym, there’s an Italian model of air fragrance termed Dr Vranjes. We have its lime and ginger scent blowing by the areas.

“There are other minor touches during, far too: charging stations for mobile telephones all above the health and fitness center, couches and lounge places. We have even bought arm wrestling tables as a exciting addition – you’d be amazed how several people today do an arm wrestle just just after a training.”

The gymnasium can take on a club feel at night. “We have our in-home DJs taking part in the most current club mixes with wise lighting, lasers, strobes and haze machines,” stated Iozzo. “Once a thirty day period, on a Saturday, we operate a 3-hour cardio celebration exactly where members rotate as a result of just about every studio accomplishing team lessons with unique instructors, ending up with giveaways and a tiny dance down at the base of the health club with the DJ.”

Conventional fitness center membership is R995 (£55, US$58) a month, but subsidies exist for specific suitable parties, and membership is absolutely free for Iozzo’s personnel across all of his businesses.

“I’m genuinely, really major on wellbeing and wellness, striving to get my employees to are living a healthy life-style,” he mentioned. “They also get subsidised own instruction and are allowed to prepare during operating hrs.”

Study extra about Antonio Iozzo’s options for Overall body Action Gymnasium in challenge 9 of HCM journal.