Brewdog announces ‘anti-sponsorship’ of Qatar World Cup
By Tom Walker    09 Nov 2022

The advert campaign criticises the choice to award the match to Qatar / Brewdog

Beverages giant Brewdog has introduced an ad campaign criticising the Qatar 2022 World Cup

Substantial billboard adverts have appeared on properties in what the firm has billed as “anti-sponsorship” of the event

Qatar was awarded the legal rights to hosting the world’s most watched sports occasion in 2010

Nevertheless, the oil-rich country has confronted criticism for its human rights history

United kingdom beverages large Brewdog has unveiled an advertisement campaign criticising the Qatar 2022 Earth Cup.

Substantial billboard adverts have appeared on structures in what the business has billed as “anti-sponsorship” of the controversial tournament.

Qatar was awarded the rights to hosting the world’s most viewed sports party in 2010.

Nevertheless, the oil-abundant nation was criticised before long soon after, when promises of bribery and corruption in the bidding course of action surfaced.

Qatar has also confronted escalating criticism more than its human rights record and the cure of migrant employees who have arrived in the country to make the stadiums desired for the Earth Cup.

In a statement, Brewdog stated: “This is not a Entire world Cup, it is a Entire world F*cup – and we’re kicking off.

“Football’s been dragged as a result of the mud, just before a one ball’s been kicked. Let us be honest: Qatar won it by means of bribery. On an industrial scale.

“Football is intended to be for everybody. But in Qatar, homosexuality is illegal, flogging is an acknowledged type of punishment, and it is Ok for 6,500 staff to die developing your stadiums.

“Which is why we’re kicking off. To be very clear we adore football, we just do not really like corruption, abuse and demise.”

As portion of the campaign, Brewdog has pledged that all the profits from one of its beers bought for the duration of the match will go to “combat human legal rights abuse”.

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